embroidered hat, custom printed shirt, and decorated crewneck sweatshirt

About Us

In 2002, Mike decided to start selling sporting equipment to local schools as a side hustle.

One day a school asked if he could print a few shirts for them.

He had never done it before – but he said yes anyway and figured it out along the way.

That one request opened the door to custom jerseys, apparel, and eventually branded merchandise for organizations beyond athletics. As the product offerings expanded, so did the client base. In those early years, most of our growth came through word of mouth. People appreciated the personal, consultative approach, and many of the clients we gained back then are still with us today.

When Brandon joined the company as a branding specialist, the vision expanded even further. Looking at the promotional product industry, he found that most vendors were offering the same products, competing on price, and simply taking orders.

We decided to approach things differently.

Instead of just printing whatever someone asks for, we start by understanding what they’re trying to accomplish. Whether it’s building team culture, creating a memorable event, or strengthening brand identity, we help clients choose products that actually support those goals.

With thousands of options available, searching through catalogs can quickly become overwhelming. Our goal is to simplify that process by guiding clients toward the right products, designs, and merchandise strategies.

Today, PrimeSource works with companies, schools, nonprofits, and organizations across many industries to create branded merchandise that people actually want to wear and use.

We don’t focus on being the cheapest option.

We focus on building long-term partnerships and helping our clients represent their brand the right way.

Because great merch isn’t just about putting a logo on a product – it’s about creating something that people connect with.